Jeff Zwart is an accomplished advertising director who makes films for the biggest brands out there, but when he’s not directing an army of cameramen, he’s either racing up Pikes Peak or organising Luftgekühlt events. For his latest collaboration, he has teamed up with Deus ex Machina to make the masterpiece called ‘Extremity’.
You’ve been doing automotive work for a very long time. How did you team up with Deus to make your last film, ‘Extremity’?
Why the belly tank?
So with Luftgekühlt and your racing, you seem to be inseparable from Porsche. How did you end up falling in love with the German brand?
I had always been crazy about racing but everything changed when I was eight years old and my father brought home a 911. I grew up adoring that car, driving around, sitting in the back with my dad at the wheel. When I was old enough, I learned to drive in it. Little did we know that this 911 wasn’t just any 911 - it was the 35th 911 ever built. When I came out of college, I saved up all my money and bought my own Porsche, a 914 six cylinder. Not the most popular Porsche ever, but I really loved to drive it. So much so that I still own it today.
You obviously own a few Porsches of your own. Do you have a particular favourite?
Apart from Luftgekühlt and your films, you are also very closely associated with Pikes Peak. What attracted you to the mountain?
You’re an artist and a racing driver. But you can’t make art when you race. Does that ever leave you conflicted?
Check out the film ‘Extremity’ by Jeff Zwart starring Riley Harper. Celebrating the freedom to dream and go fast. Produced by ‘Deus ex Machina’
Pictures : ©Extremity